Elegant themes

If you’re looking for a new WordPress theme, one name you’ll almost certainly come across is Elegant Themes. With its hugely popular Divi Theme, a few powerful plugins and an active sầu user community, Elegant Themes is one of the biggest names in the WordPress ecosystem.

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On paper, Elegant Themes certainly deserve sầu a place on your shortdanh mục when it comes khổng lồ theme and plugin shopping. But are its products the right choice for your website? Should you sign up with this WordPress mainstay or continue your search? By the over of this post, you’ll hopefully have everything you need to lớn make a well-thought-out, informed decision.

Let’s get started.

About Elegant Themes

Elegant Themes has been in operation for 11 years, & has served more than 600,000 customers lớn date. In the process, it’s grown a workforce of more than 80 employees covering several countries — a far cry from its humble beginnings working out of founder Nick Roach’s college apartment.


Elegant Themes has released about 87 WordPress themes over the years, as well as a number of plugins. However, it’s recently refocused its efforts on just its two lathử nghiệm themes, Divi & Extra, as well as its Bloom gmail optin size và Monarch social truyền thông media plugins. The WordPress page builder that helped to make the Divi theme so popular is now also available as a standalone plugin in the khung of Divi Builder.

As well as its high-unique products, another reason why Elegant Themes has been so popular is its pricing plans. For just $89 a year, you get access to lớn all of its themes (including the flagship ‘Divi‘ theme — more on this below) và plugins, making it very competitively priced. If you’re planning on using its products for several years, though, the slightly pricier ‘Lifetime Access’ plan is actually the best value, giving you access to lớn all existing và future products for a one-time fee of $249. There’s also a no-questions-asked, 30-day money-back guarantee on all purchases, so you can try the themes and plugins risk-không tính tiền.

While Elegant Themes’ focus is now on its two main themes, Divi and Extra, for the time being, you vị still get access lớn its older themes. However, these themes now look pretty outdated & are reportedly being retired, so it’s best to ignore them when deciding whether or not lớn join.


While getting access to lớn everything for $89 looks like a good deal, is Elegant Themes the right choice for your project? Let’s find out.

WordPress Themes

Let’s start with a look at the WordPress themes before moving on to lớn the plugins.

As mentioned, signing up with Elegant Themes does give you access lớn 87 WordPress themes for the price you could pay for just one theme elsewhere. However, there are really only two themes to consider. Since the arrival of Divi in 2013, the focus of Elegant Themes has been on making this the single best WordPress theme available. Extra followed shortly after, and together they’ve become the highlights of the Elegant Themes portfolio. In fact, as mentioned, the older themes are going to lớn be retired.

Divi Multipurpose WordPress Theme

Divi is the flagship theme and is truly multipurpose, offering the ability to create just about any type of trang web.


Divi is the flagship theme from Elegant Themes.

From blogs & business sites lớn ecommerce stores và everything in between, Divi is undoubtedly a versatile website-building tool.


Divi has a full set of ecommerce templates for creating online shops.

It’s also ideal for new WordPress users hoping to create custom websites without ever having to lớn look at a single line of code. However, this powerful theme has also become a popular choice with professional website designers looking for a tool that can make building sites for their clients more efficient.


Divi makes it easy to lớn create custom nội dung layouts.

Some of the reasons experienced & inexperienced website designers alượt thích choose Divi are its useful phối of high-chất lượng templates, and the powerful drag-and-drop page builder tool. Importing one of the Divi website packs gives you a quichồng way lớn start your project, và the new-and-improved Divi Builder can be used to customize the templates through an intuitive sầu WYSIWYG drag-and-drop user interface. Creating your custom designs from scratch isn’t a problem either.


The new-and-improved front-end Divi page builder tool.

No matter your skill level, Divi does a good job of democratizing web thiết kế. Those who are new lớn WordPress can use the Divi layouts combined with the builder’s point-and-click interface to create custom page designs. More experienced designers can bởi what they’ve sầu always done — only much faster.


You can create custom layouts with the Divi Builder and populate them with a selection of modules.

Another feature of this theme that’s worth mentioning is the Divi Leads tool. Divi Leads lets you split thử nghiệm to lớn optimize your site’s thiết kế và nội dung. If you’ve ever wondered which headline or color scheme your visitors will respond khổng lồ best, Divi Leads removes the guesswork.

Divi Leads makes it easy to lớn display multiple variations of your website & its nội dung, while you sit back và wait for the results. If you need to lớn create websites that convert against their goals –- whether for yourself or for your clients –- Divi Leads will be an invaluable addition to your toolkit.

One area where Divi has been improved since its launch is the library of pre-built trang web packs that are now available for this theme. At the time of writing, there were more than a hundred complete trang web packs that you could import inkhổng lồ WordPress, và then edit through the visual builder khổng lồ create your own chất lượng site. Not only can you import a complete trang web pachồng that includes one or more homepage layouts and templates for the inner pages of your site, but you can also piông chồng & choose from the library of more than 800 individual page templates.

These trang web packs cover a wide range of projects — from agency sites & health blogs lớn corporate homepages và ecommerce stores, lớn name but a few. To make creating a website with Divi even easier than before, these packs và templates can be browsed and imported from inside your WordPress dashboard.

In the past, it wasn’t easy to lớn hide or customize the header areas of websites using Divi. Because of this, it was easy lớn spot a site built with Divi, as most of them had the same top navigation bars. That’s a thing of the past now, as you can easily hide the header area using the full-width template, or create your own custom thiết kế using the header module or theme customizer settings.

Overall, Divi is a great choice for creatives who’d like khổng lồ build a custom WordPress trang web regardless of their technical abilities. Although with so many pre-built trang web packs & individual templates, Divi should also work well for anyone looking for an off-the-shelf kiến thiết that’s ready lớn go.

Extra Magazine WordPress Theme

The Extra theme (view live sầu demo), launched after Divi, includes many of its best features. While Divi is a multipurpose theme, Extra has been designed for blogs, online magazines và other content-rich websites.

The mặc định homepage layout is perfect for creating a news or magazine website, and using this design gives you the ability khổng lồ display your best or most recent content in a stylish grid format. You can use post carousels, tabbed areas, mini-article sliders and custom widgets to display pReview of your content.

Extra also includes an image-focused homepage layout that uses the featured images from your articles to draw attention to lớn your nội dung. The kiến thiết of this theme is focused on enticing your visitors khổng lồ cliông chồng through lớn more of your articles.

As Extra includes the powerful Divi Builder tool, you can customize any of the theme’s templates through a front-kết thúc drag-and-drop user interface. Not only that, but you can use the builder & its library of modules to lớn create custom designs for each article you publish on your site. If you want your blog or online magazine to lớn match the presentation chất lượng of leading news truyền thông websites, you now have sầu a powerful tool that can help.

With Extra và the Divi Builder, you can kiến thiết custom page layouts that overlay images with text, include photo lớn collages, use pull quotes, feature multiple columns, and include other tried-and-tested nội dung elements lớn upgrade your trang web from a basic blog to a professional-looking online publication. You can also import any of the trang web packs and individual page templates that are available lớn users of the Divi theme.

One impressive sầu feature of Extra that’s not found in Divi is the category builder và its associated modules. Using this feature enables you khổng lồ thiết kế custom category pages that define how lists of blog posts và other nội dung, such as portfolio items và ecommerce products, are displayed on your site.

As well as being able khổng lồ create multiple layouts, you can also easily assign them to different types of nội dung on your site, such as specific blog categories. If you want to take control of how lists of nội dung are displayed, this feature lets you get really creative.

Even if you don’t want khổng lồ use the integrated Divi Builder, Extra is still a good choice for bloggers và online magazine sites. The library of templates makes it easy khổng lồ add important pages to lớn your site with very little effort. With author, timeline, portfolio & tương tác page templates included, you can save yourself a lot of time when setting up a new trang web.

Extra can also be used to create an ecommerce store with WordPress, thanks khổng lồ its full tư vấn for the WooCommerce plugin. If you want lớn build an online cửa hàng or simply add physical or digital products to your blog or magazine, Extra is more than up to lớn the task.

While Elegant Themes created Divi with the goal of making it the best theme for any WordPress website, Extra was created to be the best theme for bloggers and online publications — và it definitely does a good job. Extra is a competitive theme that any blogger or magazine-style site owner should consider.

The Other Themes

As mentioned, Elegant Themes has produced multiple themes over the years. While these older themes are still available as part of the $89-a-year or $249 lifetime packages, they’re starting to lớn look their age, và, as they’re going lớn be retired at some point, it’s best lớn ignore them & just focus on Divi and Extra.

The Elegant Themes WordPress Plugins

The Elegant Themes team have sầu also created a number of high-chất lượng WordPress plugins that are available on both pricing plans.

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Let’s take a look.

Divi Builder WordPress Page Builder Plugin


The Divi plugin turns the page builder from Elegant’s flagship theme inlớn a standalone plugin.

The Divi Builder plugin is the standalone version of the page builder tool that’s incorporated into lớn the Divi and Extra themes. The lakiểm tra version of the Divi Builder features a front-end user interface, so, whether you choose the Divi or Extra theme, or install the plugin on a site using another theme, you’ll be able to create custom pages using a drag-and-drop visual editor.

The front-kết thúc Divi Builder interface lets you drag & drop modules into lớn place, change the kích thước of page elements and customize your content in many different ways. With more than 40 customizable nội dung modules khổng lồ work with, you can add lots of useful elements to lớn your pages.


Pricing tables are just one of the 40-plus customizable content modules you can add to your content.

Other useful features of the Divi Builder plugin include the ability khổng lồ quickly duplicate any page element, copying and pasting within the builder, unlimited undos & redos, and an easy way to add custom CSS khổng lồ your pages.


The Divi Builder has a history panel that lets you roll back changes you’ve made to your page.

The Divi Builder plugin now makes it easy to save sầu any layout, section or module to lớn your library for reuse elsewhere on your site. If you update any of the library items, you can selectively apply those changes to lớn each instance of the nhà cửa throughout your site.

Even if you’re not using a theme from Elegant Themes, you should be able to lớn use Divi Builder to customize your WordPress trang web. Therefore, if you’d rather use a more minimal theme (such as those produced by StudioPress rather than Divi), but you still want the ability khổng lồ create custom designs for your content, then the Divi Builder plugin could be a good choice.

Divi Builder compares favorably with the other drag-and-drop page builder plugins for WordPress, so, whether you plan khổng lồ use a theme from Elegant Themes or from somewhere else, this plugin is a great choice for adding a visual editor to lớn your trang web.

You can find out more about this plugin in our hands-on Divi Builder reviews.

Bloom E-Mail Optin Form WordPress Plugin

Being able khổng lồ email your audience each time you publish a new article, launch a sản phẩm or have sầu some other important announcement lớn make has many benefits. Unfortunately, building a danh sách of gmail subscribers isn’t easy. Thankfully, Bloom is a plugin that can help khổng lồ encourage your visitors to sign up & hvà over their email addresses.

After activating Bloom, you can begin adding a number of gmail optin or sign-up forms lớn your trang web. Form options include pop-up, fly-in, below post, inline and widget forms. There’s also a locked content form that requires your visitors khổng lồ enter their tin nhắn address và subscribe to your menu to gain access lớn a particular piece of nội dung.

Bloom also includes a good selection of gmail optin khung templates that can be customized through the plugin’s editor.

In addition to the ability lớn customize the appearance of forms, you also get a good amount of control over how they work. You can select an intro animation that determines how the khung appears, và you can also mix a time delay that controls when the form appears. Custom triggers can also be used to control the form’s visibility and more.

Through the Bloom form display settings, you can define where on your site each size will be active. These options include activating the form for your entire site, the trang chủ page, individual posts và pages, and much more. As you can create multiple forms and then display them on specific parts of your site, you can really tailor their thiết kế and nội dung lớn match the articles they’re displayed on.

Bloom also includes a split-testing tool that makes it easy to lớn compare two forms to lớn find out which one works best with your audience. Thanks to these features, Bloom compares well with other leading gmail optin size plugins, such as OptinMonster và Thrive sầu Leads.

Nearly every type of website can benefit from having a danh sách of gmail subscribers, and Bloom is a capable tool that can help you lớn grow your các mục.

You can find out more about this tool in our Bloom WordPress plugin nhận xét.

Monarch Social Sharing WordPress Plugin

The Monarch plugin helps you lớn increase the number of times your content is shared on social truyền thông media. Social shares not only help to drive more traffic to lớn your site, but they may also help your nội dung to lớn rank more prominently in search engines such as Google.

Once Monarch is live sầu, you can display a range of social sharing buttons on your trang web. More than 20 social networks are supported, và you can display the buttons in five sầu locations — including on images & videos.

As well as displaying floating, always-visible sharing buttons, Monarch enables you khổng lồ choose from a range of trigger-activated buttons. Time delays, page scroll position, after commenting or purchasing, and after a period of inactivity can all be used as triggers khổng lồ control when a pop-up or slide-in mix of social sharing buttons is presented khổng lồ your visitors.


Monarch gives you a good range of options for where you can display the social sharing buttons và icons.

You can also use Monarch khổng lồ display links to lớn your social media profiles, complete with follower counts. This feature gives you a quichồng way to lớn add social proof to your trang web.

Like the rest of the Elegant Themes tools, Monarch gives you a lot of control over how your social media buttons & links are displayed. The customization work takes place through a user-friendly interface with many options và settings, ensuring this plugin works exactly how you want it khổng lồ.

Monarch is one of the best social truyền thông media plugins for WordPress, so it’s great lớn get access lớn it as part of your Elegant Themes membership.

Elegant Themes Support

Some years ago, Elegant Themes had a bit of a reputation for delivering less-than-stellar tư vấn to lớn its customers. After looking into this và being a happy customer for a while now, I’m pleased to report that Elegant Themes seems to have sầu resolved any issues there may have sầu been.

Its flagship products are regularly updated và improved, và the online documentation for its themes & plugins is extensive, including walkthrough videos and text.

In the past, the only way to get support was khổng lồ post a message in the community forums. Now, though, there’s a live chat tư vấn channel that’s open 24/7. While writing this Đánh Giá, chat messages were responded khổng lồ quickly. However, the chat window often displays a message stating that the tư vấn team typically replies in a few hours.

As well as chatting in real time with the Elegant Themes support staff, you can also skết thúc tư vấn emails via the live chat channel, & then kiểm tra baông chồng for a response at your convenience. The forums mentioned earlier are now no longer monitored by the Elegant Themes staff, but they’re still up và running, and can be a great place to lớn ask questions of the community và interact with other Elegant Themes users.

The Elegant Themes Community

With such a sizeable user base, it’s no surprise that a large community và ecosystem has grown up around Elegant Themes and its products. As well as an official Divi Users Facebook group with more than 40,000 members, there are also a number of unofficial groups & third-party marketplaces selling child themes, và blogs devoted to lớn Divi. As well the chance to lớn connect with other Divi & Elegant Themes users online, there are also in-person Divi Meetups taking place around the world.

Elegant Themes also runs one of the busiest WordPress blogs. As well as publishing advice & tips for web designers and WordPress users, the blog often shares new page layouts & other extras for Divi users.

Final Thoughts

Divi is undoubtedly one of the best and most popular multipurpose WordPress themes around. As you can purchase Divi, Extra & a few genuinely useful plugins for $89, signing up with Elegant Themes represents great value for money.

The updated Divi Builder that’s a core part of the Divi theme is also one of the best WordPress page builders available today. Everyone, from those new lớn creating websites khổng lồ seasoned website designers, can benefit from the power of the Divi Builder.

In the past, Divi & Extra could be a bit overwhelming, because of the amount of creative sầu control they provided và the inability lớn import complete trang web packs or demos into your site. However, now that ready-made website packs và individual templates can be imported straight inkhổng lồ your WordPress dashboard in just a few clicks, launching a new site with these themes is much easier. That being said, the Divi Builder interface is a large departure from the WordPress editor, so you’ll need lớn invest some time in learning the new system. When you bởi vì get lớn grips with it, though, there won’t be much — if anything — you can’t customize on your WordPress website.

Whether you’re looking for a WordPress theme that can be used khổng lồ create any type of trang web, or you need a plugin that can help you khổng lồ transform your existing site, signing up with Elegant Themes lớn get access to lớn Divi, Extra và the Divi Builder plugin definitely makes sense. The other plugins — Bloom and Monarch — are very useful tools, too.

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Joined Elegant Themes? Used/using any of their products? Thoughts?

Joe is an experienced WordPress user who enjoys sharing the tips and knowledge he"s picked up from using this fantastic platkhung for many years. You can find out more about Joe on his trang web.

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