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A well-designed trang đích cần seo can greatly increase conversions for your PPC or tin nhắn kinh doanh campaigns. Rather than directing visitors from those sources to lớn your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed trang đích that steers them in exactly the direction you want them lớn take.

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But creating effective landing pages isn’t the same as crafting a successful trang web or tin nhắn newsletter. There are certain guidelines you should adhere khổng lồ in order khổng lồ maximize your page’s success.

What is the Goal of Your Landing Page?

Landing pages, lượt thích any other part of your online sale arsenal, need goals. Without concrete, specific goals, there’s no way to lớn create an effective page. Your goal should be clear before you begin designing your page.

You also need specific expectations for your trang đích cần seo, on which khổng lồ gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful lớn have a specific number khổng lồ compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landingpage, or some other number, based on your own goals.

A Clear Gọi khổng lồ kích hoạt is Vital

Once you know what your goal for the page is, you need to lớn come up with a clear gọi khổng lồ action. This is possibly the single most important part of any trang đích. Your điện thoại tư vấn to action should be specifically tied to your goal, và should be supported by everything else on your trang đích, from headline và body toàn thân copy khổng lồ images & overall layout.

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A great example of a centered page that makes great use of the available space.

Match the Look and Feel of Email

If your trang đích is tied khổng lồ an email campaign, make sure that the trang đích cần seo echoes the look and feel of the tin nhắn. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve sầu ended up in the right place. The easiest way khổng lồ do this is lớn carry over fonts, images, và colors from your email to your landingpage.

Use the Tools Available

If you don’t want khổng lồ have to use a web designer for your landing pages, there are options for creating great landing pages without any technical knowledge. Unbounce is one of the easiest to use, & lets you create landing pages without any IT experience. They have sầu best-practices templates available that you can customize (or design your own page entirely from scratch), and flexible pricing (including a không tính phí plan for sites with limited traffic). Unbounce also integrates with Google Analytics for tracking your traffic, và Qualaroo for gathering user đầu vào.

Don’t Forget Testing

Creating effective sầu landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page thiết kế is a matter of trial và error in a lot of cases. It’s important lớn kiểm tra the different versions of your landing page khổng lồ find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.

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About the Author: Cameron Chapman is a freelance designer, blogger, và the author of Internet Famous: A Practical Guide to lớn Becoming an Online Celebrity.


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