Wordpress website templates from themeforest

With WordPress being used by over 40.0% of all websites, the space can be very competitive! A big dilemma for a lot of new WordPress theme developers is whether or not they should go out on their own or distribute their work on an already established marketplace. Today we have the pleasure of interviewing Henry Rise, the CEO of ThemeREX, a Power Elite tác giả on ThemeForest. He’s going to giới thiệu with us his first-h& experience of having sold themes on ThemeForest for five years, và some of the pros & cons to the platkhung. If you are still contemplating which route to lớn go down, hopefully, this can help you make a more informed decision.

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ThemeForest + WordPress

For those of you who might not know, ThemeForest is owned by Envakhổng lồ, and is an online marketplace where you can buy & sell HTML templates và themes for popular CMS (nội dung management system) products like WordPress, Joomla, và Drupal. According to Alexa they are listed in the top 1,000 websites in the world & receive sầu millions of visitors each month. They are definitely one of the largest marketplaces of its kind.


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ThemeForest WordPress


As of writing this, there are over 10,000 WordPress themes available on ThemeForest. They have what you might Điện thoại tư vấn a “need each other khổng lồ survive” type relationship. According lớn research from Freemius, while only 28% of the Themes on ThemeForest are WordPress Themes, the WordPress themes are driving 80.5% of the total revenues. You can buy a theme for literally anything, from a corporate e-commerce theme khổng lồ a wedding theme. Just for fun, we pulled a screenshot of ThemeForest bachồng in 2008, in which time they had only 14 WordPress themes.


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ThemeForest 2008


Why the massive sầu growth? Well, it’s quite natural as WordPress themes are easy lớn develop. Moreover, entrepreneurs and small businesses tover to lớn prefer WordPress over other nội dung management systems as it is easy to lớn use. According to lớn W3Techs, 40.0% of all CMS users are utilizing WordPress. You can also check out our in-depth lớn learn more about the history of WordPress.

However, due to the fact that there are so many WordPress themes on ThemeForest, this makes the competition tough. You can no longer just các mục your theme và watch the sales start rolling in. ThemeForest authors và developers have sầu to lớn make certain changes in their strategies in order to lớn succeed. If you want khổng lồ reach the top of the selling lists it isn’t recommended khổng lồ place your entire business solely on ThemeForest, as this can be risky. It’s also recommended that you run additional kinh doanh campaigns for your br&, even if you’re a power elite author.

What is a Power nguồn Elite Author?

Envato lớn has what they Call an elite program. This is to reward sellers that cross certain thresholds when it comes to lớn total sales volume. The first level is once you pass $75,000 in total sales, you are rewarded with an elite badge, a 12 months tuts+ subscription, và Google Analytics on your seller protệp tin. This would then allow you khổng lồ add UTM parameters to lớn kinh doanh campaigns & see what is actually converting. The levels go all the way up lớn $25 million, in which you can pichồng your own adventure & Envato foots the bill.


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Envakhổng lồ elite program


While those levels might sound outrageous khổng lồ some, there is a lot of money to be had in the WordPress theme market. The number one selling theme on the marketplace, Avadomain authority, has sold over 300,000 copies! And if you vị the math on $60 a license, that is over $trăng tròn million in sales on just one multipurpose theme. However, they also have the advantage of time on their hands, as they have a very well established brvà and theme. It can be a lot harder now with all the competition.

Pros of Selling on ThemeForest

Today we are interviewing ThemeREX, a power elite author with over 37,000 in sales. They have sầu over 156 WordPress themes on ThemeForest with a 4.5 out of 5-star rating. If you are thinking about selling your designs on ThemeForest, you should know all the pros and cons before taking any actions. Who better lớn take some advice from than an already well-established seller?


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ThemeRex power elite author


Here are some of the pros that Henry, their CEO, shares with us about selling themes on ThemeForest:

1. Stability

Envato gives you stability and confidence in your bright future if you are building a website design business (we mean serious business, not creating templates from time khổng lồ time when you’re in the right mood).

2. Lots of Traffic

Envalớn has insane amounts of traffic. According to SEMRush they get over 9 million organic visitors per month, & this is only estimating desktop traffic. So you can safely assume it is a lot!


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Traffic analytics for ThemeForest.net


What does that mean for you? Your themes are viewed by a targeted audience, lots of relevant people. This traffic is not random. Users who browse your themes have extensive knowledge of the topic. Sometimes it seems that they know more than you bởi about it. So, what should you do? Try khổng lồ convince them that your products are good.

Let’s take ThemeREX as an example. We started from nothing and our traffic has grown to lớn 200K visits per month very quickly. Please keep in mind that most of the traffic comes from demos. The trap is that the majority of customers will never see your trang chủ page. How khổng lồ avoid it? Show them more templates on demos, or use banners, etc. Make sure that you have sầu your finger in that traffic pie.


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Theme demo


3. Choose Your Pricing

Envato gives you the choice. You are không lấy phí to choose prices for your items. For instance, you can opt for the lowest price và sell your magnificent, time-consuming work for a dime. This will be your sacrifice to lớn name building & climbing to the top. Or, you can do just the opposite. You can set your price at hundreds per theme lượt thích some vendors at the high over of the charts.

4. Higher Revenue With Exclusivity

You have to make another big choice partnering with Envalớn. Would you like to sell your themes everywhere or exclusively on Envato? The difference is in the revenue. If you are offering your products here và there, you get 1/2 of revenue. Maybe you will be satisfied with that. But most of Envalớn partners choose exclusivity and sell their themes only there. The fee can then be reduced to 12.5%, but it also depends on gross sales. So, you’d better think twice about what’s more beneficial for you. Learn more about Envato author fees.

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Envato lớn author fees


5. Envakhổng lồ Wants You To Succeed

Envato lớn cares about its vendors. The team wants you being recognized as an elite/power elite author. And of course, the more sales you generate directly correlates khổng lồ more revenue for them. You get lots of perks, badges, they include you khổng lồ their wall of fame, post your interviews on their blog và vì chưng many other things. For instance, when your new theme is released Envato lớn features it on its homepage. This way your new theme gets super-exposure in the first few days.

6. Earn Extra Income on Support

You can raise good money on support, as long as you are super efficient. Customers pay for additional tư vấn now on ThemeForest, so it can be said that tư vấn department pays for their salaries. This works really good. Read more about the ThemeForest tư vấn policy.


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ThemeForest pay for support


7. Great Community

And the last pro is the community around Envato. You become a part of it. You get an opportunity to talk lớn the developers who have sầu similar interests, learn from them, share thoughts, ‘steal’ creative sầu ideas, etc.

Cons of Selling on ThemeForest

While there are a lot of positives about ThemeForest for authors, here are some of the cons:


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1. Theme Rejections

You are likely lớn get multiple rejections from Envato as their standards are very high & the sometimes change too abruptly. The rejections make you feel frustrated, sometimes you start to think that things are too complicated for you. Here is just one example from the forums.


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Rejected on ThemeForest


But you should understand that Envakhổng lồ has a good reason for their terrific requirements. They must maintain a certain quality level. Take this as a challenge to lớn your professionalism và your work will become better as well as your level of expertise will become higher. Adopt, become stronger và you will win customers hearts, which is what Envakhổng lồ is aiming for.

2. No Branding

A lot (if not all vendors) hate the faceless factor. All of us have our own ambitions. But we have sầu to sign up for this of our own free will. The fact that customers buy from Envalớn and not from your brvà may be irritating. You should be ready to lớn get heaps of support tickets addressing you as the Envato support team. This doesn’t help you build your br&. Everything has its price, this is the price you should pay for tons of opportunities Envato gives you. If you want to build your br& – vì your own marketing.

3. Just Part of a Machine

Do you remember the words of the songs by Scorpions “You’re a drop in the rain, just a number not a name…” It’s not very pleasant lớn feel like that, but the truth is that, even though they want you lớn succeed, you are still a cog in the Envato lớn machine. If you pop into lớn the community forums, you’ll see vendors posts where they tell about their pains like the drop of sales (example below) and other topics that are crucial for them.


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Drop in sales


But they get no reaction from Envalớn. Moderators don’t care either. ThemeForest should care about their authors as they are the engine of Envalớn. That’s sad, but business is not for whiners.

4. Mess With Pricing

Prices are another serious issue. According khổng lồ Envakhổng lồ terms, everyone can phối their own prices on their own products, which is fair enough. But some authors sell their products as the most expensive items while others sell their themes with almost 0% revenue for the author chasing their kinh doanh purposes. Multi-skin templates are also great competitors as they could be used for building lots of websites for the price of one. Due khổng lồ this mess with prices, a lot of people leave feeling cheated and disappointed. We underst& that we must not blame others for their success và our failure, but this understanding doesn’t make things easier. Recommended reading: 5 Tips on How lớn Price a Product or Service For WordPress

5. It’s Difficult To Succeed

If you are only going to lớn start your partnership with Envato lớn, be ready for the hard times. We don’t want to scare you away, but it’s incredibly difficult lớn enter ThemeForest today. Even the biggest players are starting to lớn feel the competitors breath on the back of their heads. It might cost you an arm và a leg to lớn add an extra value with the price markdown tactics and the overflowing market of unique products. And don’t hope for any answer from Envato. Even Power nguồn Elite authors have sầu to patiently wait, standing in line to get their questions answered. Sometimes it takes two or three days lớn get a simple yes-no email answered.

6. Requires Extra Marketing

You have sầu khổng lồ make extra kinh doanh efforts to lớn get your themes exposed if you want khổng lồ survive sầu on Envalớn. A little bit of math: ThemeForest needs khổng lồ get at least 2 million extra people lớn buy their WordPress products in order to just keep afloat. Two million people is huge and that’s all just khổng lồ keep business the same without any growth. You may say that the WordPress demvà is growing & people are becoming even more dependent on websites and the internet, but who knows how large the dem& could grow.

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Summary

Any business has its pros và cons, especially the big ones that involve sầu so many people. Besides the cons mentioned above sầu, most of Envakhổng lồ vendors are happy to lớn be a part of its community and build their business around it. If you are hesitating whether lớn try your luck with Envato or not, we can say only one thing. It’s better khổng lồ take action and fail than stay idle. Maybe you are a future rising star of ThemeForest. We wish you the best of luck! Have your own story or experiences of selling on ThemeForest? We would love sầu to lớn hear them below.


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Chuyên mục: Theme wordpress