When to use wordpress for ecommerce and when to avoid it

eCommerce is poised lớn become a major player in the global retail market, & the Singapore eCommerce industry may hóa trang as much as 6.7% of all retail sales by 2025. And it’s not just giants lượt thích Lazada or Redmart that contribute khổng lồ this figure, as the local marketplace features a multitude of stores selling everything under the sun, from photos printed on wood khổng lồ all thingsSingaporean.

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One of the best parts about entering the eCommerce world is that it’s easier than ever to lớn bởi vì so. There’s a huge array of services that can give you everything you need to set up your online store with only a few clicks. Find a suitable ecommerce platsize, you"re off to a good start!In our previous article about what you should consider before building an eCommerce store, we covered several of the best ecommerce platforms to choose from. This time, we zeroin on building an online store with WordPress, one of the most popular and flexible solutions for eCommerce.

Why use Wordpress?
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WordPress is a free-and-open-source nội dung management system that is developed by both a core group of lead developers, & a community composed entirely of volunteers. About one quarter of all the websites on the Internet have sầu WordPress as their nội dung management system, và for good reason—it combines ease of use that allows it to lớn be applied to lớn even the most basic websites, và plugin-based modularity that allows its functionality khổng lồ be extended lớn meet virtually any needs.

Its open-source, community-managed nature also ensures that WordPress is constantly up-to-date with security patches & new features. Tutorials và documentation to vị just about anything can also be found all over the Web—if you have a question about WordPress, it’s almost certainly been answered already.

WordPress is particularly useful when building an eCommerce website, because there are plenty of premade themes suited khổng lồ an online storefront. It also features plugins that add complete eCommerce functionality lớn a site, from product display khổng lồ shopping cart và checkout.

Finally, one of the top reasons khổng lồ go with WordPress is that it’s a flexible platsize that offers you complete control over what your website does & how it appears. On top of your storefront, you can also include a blog, a forum, và any other pages you need.All this comes without any ongoing fees khổng lồ make use of the WordPress platform. Your monthly fees come from your hosting company & domain registrar, with WordPress itself being không lấy phí to lớn use, và certain plugins và themes being one-time purchases.Planning lớn create an online store with WordPress? This blog postwill help you along every step of the process.

Step 1: Choose your domain name name & hosting provider.

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The first step in WordPress eCommerce cài đặt starts with your domain name. This will become the address of your future website. A domain name is what you enter inkhổng lồ the address bar of your browser to lớn access a website.

While WordPress itself is free, you’ll need lớn pay for your domain name, which starts at US$10 per year.The cost is well worth it, as having your own tên miền name (i.e. yourbusinessname.com) is far more professional-looking than having your name on someone else’s tên miền (i.e. yourbusinessname.otherdomain name.com).Read: Domain Registration in Singapore: The Complete GuideYou will also need a hosting provider, a service that will host your website on the Internet. By having a dedicated hosting provider, you"re assured that your trang web will load quickly và not suffer from extended periods of downtime.You have sầu the option of a shared or dedicated host. With a shared host, your trang web is on the same hệ thống as several other websites, which is cheaper, but often provides you with less control over your trang web as well as potentially smaller storage and bandwidth availability. Meanwhile, a dedicated host is more expensive, but gives your website a whole server exclusively for your use, và gives you a wide degree of control, storage, và bandwidth.After snaggingyour tên miền và host, you can now install WordPress, và there are two ways lớn go about it:

One-click install

In the one-cliông xã install, you register your tên miền name & get your WordPress site hosted from the same provider. Wordpress recommends your host supportsPHPhường 7, MySquốc lộ v5.6+ or MariaDB v10.0+, and HTTPS.

You can also use hosting providers trusted by WordPress, which will make installation easier và ensure that your chosen host is supported. WordPress itself recommends Pressable,BlueHost, Dreamhost, Flywheel, and SiteGround.

Manual install

With the manual option, you phối up a hệ thống manually, then install the WordPress platkhung on your hệ thống, and configure it. You’ll need khổng lồ have sầu an FTP.. client, a database cài đặt through cPanel or phpMyAdmin, and access khổng lồ your website hệ thống. As such, this option is recommended only for advanced users. WordPress has extensive documentation that can walk you through the process.

Step 2: Selectan eCommerce plugin.

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What will separate your WordPress eCommerce website from a standard WordPress trang web will be the means by which you sell products directly from your site. There are no native WordPress eCommerce features, so to add this functionality to your website, you’ll need lớn install an eCommerce plugin.

WooCommerce

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Oncea mere eCommerce plugin,WooCommercehas now morphed inlớn a whole platsize with its own plugin system since it was acquired by Automattic two years ago.It"s a highly customisable platform that gives you total control over your online store. About 30% of all online stores use WooCommerce as their platform; some local stores that use it areBeauty Choice & Green Point Flowers.

WooCommerce features a complete eCommerce backend that helps you build & organise product pages, và provides a shopping cart and checkout process. It’s miễn phí to lớn use, but you can extkết thúc its functionality even further with various paid và không tính phí extensions. Extensions can vì chưng anything from serving AI-driven recommendations lớn customers on sản phẩm landing pages, khổng lồ providing the option for scheduled group & daily deals that trigger when a predefined number of people purchase an sản phẩm.

Easy Digital Downloads

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While most eCommerce plugins & platforms revolve around the sale of physical products, Easy Digital Downloadsor EDD is specifically designed to lớn help you sell digital products. EDD allows you to lớn create discount codes, place restrictions on downloads, and provides full tracking and data reporting of downloads, sales, and other statistics. You can also add new features to your EDD storefront with extensions, which give you the ability to sell software licenses và subscriptions, add payment processors like PayPal, and more.

EDD is không tính phí, with various paid extensions you can purchase.

WPhường. eCommerce
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WP. eCommerce isn’t quite as fully-featured as WooCommerce, but it’s another popular & robust choice for creating an online store with WordPress. It has all the basic features, including sản phẩm pages, shopping cart, và checkout functionality, and comes with excellent data reporting capabilities và inventory management. Like the other plugins, it’s free, but provides optional paid and free extensions that can add functionality. It also comes in a paid Gold Cart package option that adds more advanced tools, layouts, và features. You can also purchase premium payment gateways lượt thích Stripe và Authorize.net.

Step 3: Install your eCommerce plugin.

Once you’ve chosen an eCommerce plugin for your WordPress site, it’s time to install it through your WordPress backover. For convenience’s sake, the following steps assume that you chose the WooCommerce platform:

Log in to lớn your WordPress dashboard.On the sidebar,go to the Plugins section and cliông chồng “Add New”.In the tìm kiếm bar, type “WooCommerce” and hit Enter. Clichồng “Install Now” on WooCommerce by WooThemes.

If you’re still at the stage where you’re looking for a hosting provider, you may want to check out Bluehost’s partnership with WooCommerce. Bluehost offers an all-in-one solution for WordPress eCommerce thiết đặt, which includes a tên miền name, WordPress with WooCommerce pre-installed, và SSL certification khổng lồ keep your online store secure.

Step 4: Set up the sản phẩm pages.
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Now that you have sầu your plugin phối up, it’s time lớn start adding products and their sản phẩm pages. Every plugin does things differently, so we’ll cover the steps for doing this in WooCommerce.At the very least, every hàng hóa you add must have the following features:

Product namePriceImageBrief description

Begin by entering your WordPress admin panel, then select “Products” on the sidebar & select “Add Product”. WooCommerce allows you khổng lồ add both physical và virtual products to lớn your store.

a) Adding physical products

You’ll be greeted with an interface very similar lớn that of publishing a blog post on WordPress. Insert your product name where a post title would normally be, & add a mô tả tìm kiếm where post content would be. Then, on the right sidebar, add a sản phẩm image for your sản phẩm (analogous khổng lồ a featured image), & then optionally insert more images in the product gallery.

Next, in the Product Data section, addmore details about your sản phẩm. The first thing lớn pay attention lớn is the Product Type drop-down box. The applicable product types for physical products are the following:

Simple:A simple product with no SKU optionsGrouped:Multiple related products, which consist of several related “child” products, each of which is a Simple productVariable:A sản phẩm with different SKUs, for example, shirts or shoes that have different kích thước optionsExternal/Affiliate: Items sold outside of your store

For now, let’s go with a Simple sản phẩm.

You’ll also see “Virtual” & “Downloadable” checkboxes next khổng lồ the Product Type. Leave sầu these unchecked for physical products.

Let’s move sầu on khổng lồ the componentson the left of Product Data, & what goes on in each:

SectionOptionDescription
GeneralSKU

Use this to make IDs that can help you refer lớn products in your store. They must be chất lượng.

PriceComes in Regular & Sale. Regular is the price it’s sold at normally; Sale is a discounted price that can be scheduled at certain time periods.
InventoryManage StockDetermines whether WooCommerce will perkhung stoông xã management for you on this item
Stoông chồng Qty

If applicable, how many items are available for purchase

Stoông xã StatusIn stock/Out of stock
Allow Backorders?Allows shoppers to buy out-of-stochồng items & have sầu them delivered as soon as they areavailable
Sold IndividuallyDetermines whether only a single instance of this sản phẩm can be purchased per order
ShippingWeightItem weight in kg
DimensionsLength, width, height of the item
Shipping ClassDifferent shipping costs for different items
AdvancedPurchase NoteSends a note to a buyer who purchases the item
Menu OrderOverrides the order in which your sản phẩm is displayed
Enable ReviewsSelectively enables or disables Review for this product

The Attributes section is where you can assign special details khổng lồ each sản phẩm. You can add as many attribute fields as you like. Just make sure to keep the attribute consistent aý muốn similar products being sold.

b) Adding virtual products
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Virtual products are products that are not sold physically, while downloadable products are downloaded from your store. Some products are both virtual và downloadable, such as ebooks.

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Adding virtual products features the same process as physical products for the most part. However, with virtual products, you’ll check the “Virtual” or “Downloadable” boxes next lớn Product Type. When you select either option, you thua the Shipping tab in Product Data. You should also go to lớn the Inventory tab và unkiểm tra “Manage stock?”

For downloadable products, the General tab gets more options:

Downloadable files: Insert tệp tin link here for large files or files you’ve previously uploaded. Alternatively, click “Choose file” to upload a tệp tin.Download limit: Maximum number of times this tệp tin can be downloadedDownload expiry: Buyers can only download the tệp tin for certain number of days.

Other than these changes, the process remains the same for physical products.

After the Product Data part, you’ll find the Product Short Description. This will appear at the top of your hàng hóa trang đích cần seo. Your shoppers will see this short mô tả tìm kiếm before the full description that you’ve sầu already written.

Once this is done, click “Update” và the hàng hóa will be added.

Wordpress eCommerce product uploading tips

The following tipsensure that your products are attractive to lớn customers, & can be locatedeasily either from your storefront orthrough a tìm kiếm engine.

a) Don"t forget your titles!

Your product should always be named in the title bar when you add a product to lớn your store. You should also use SEO tools such as Yoast lớn determine the best possible title for your hàng hóa based on SEO.

b) Create catchy sản phẩm descriptions.

Don’t copy descriptions from the product’s manufacturer. Be quality and creative with your descriptions. Also, use very specific, long-tail keywords that will ensure your sản phẩm appears in tìm kiếm engine results. Finally, be short—limit descriptions to 150-250 words.

c) Mind the chất lượng of your images.

Use a square-shaped featured product image khổng lồ conform lớn WooCommerce standards. Also, use large, high-unique images to attract more customers.

b)Categorise and tag accordingly.

Place your products under categories & tags. The effect is twofold: Customers will have sầu an easier time browsing for them, and Google will also consider them similarly to lớn từ khoá.

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Just as it is the last step in the shopping process, both online and offline, the last step in any WordPress eCommerce thiết lập relates to lớn payment. Your eCommerce site needs a means of receiving payments from customers.Most online retail financial transactions take place over payment gateways, which are services that act as a middleman between you & your customer. Upon checkout from your site, a customer is directed lớn the payment gateway’s trang web, where they input financial information or sign inlớn their trương mục with the gateway. Money is exchanged securely from the customer to the payment gateway, and then the payment gateway transfers the money into lớn your merchant tài khoản. Some payment gateways also host payment accounts as well.

PayPal is one of the leading payment gateways available, but it’s not necessarily everyone’s preference. Thankfully, WooCommerce supports a wide variety of other gateways, & adding them is as easy as a trip lớn the Payment Gateways section of the WooCommerce Extensions store, from which you can add the gateway of your choice with a single cliông xã. Payment gateways come in both không lấy phí and paid forms.

To make use of most features of payment gateways, you’ll need to have an SSL certificate. This ensures that all transactions, and thus exchanges of financial information, between you và your customer are safe from the prying eyes of hackers. Getting an SSL certificate can usually be achieved through your hosting provider for a fee.

In Singapore, certain payment gateways are favoured by both customers và local eCommerce sites. Here are some of the top that are in use:

2Checkout
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2Checkout allows eCommerce merchants to accept payments seamlessly from all over the world, whether from mobile or online. eCommerce sites have sầu the option of using 2Checkout as a hosted solution, where buyers are directed lớn the 2Checkout website to lớn complete payment. More advanced site owners can choose lớn integrate their storefront directly with the 2Checkout Payment API.

Asia Pay

One of the largest payment gateways in Asia, Asia Pay is also ahy vọng the top choices for payment processors in Malaysia, Vietnam, và the Philippines.

Paypal Express
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Fast & efficient, PayPal Express lets users kiểm tra out & pay for their items in three clicks. Users can store their financial information easily within PayPal, making the process quick và easy.

Avoid hidden charges and choose the correct payment gateways for your store.

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Considerations when choosing a payment gateway

1. Cost

Every payment gateway charges a certain percentage fee per transaction. Cheông chồng out the service charges for each gateway you plan on using. Sometimes, a higher fee is justifiable if a gateway has excellent service.

2. eCommerce compatibility

Not all payment gateways are supported by every eCommerce plugin. Ensure that your payment gateway of choice is included in the danh mục of extensions of your eCommerce plugin.

3. Financial information input

Payment gateways will offer two options for receiving financial information from customers. One is the hosted page, which redirects customers lớn the payment gateway’s website after checkout, where they enter their information. This is the most secure method, but it’s also a little unwieldy and is not likely khổng lồ match your store’s visual theme.

The other method is integration, where customers đầu vào their financial information in a series of fields directly on your website, which will then be sent lớn your payment gateway. This method is much more seamless and convenient, but is less secure.

4. thiết bị di động compatibility

More & more online transactions are taking place over điện thoại devices. It’s imperative that users be allowed to purchase & pay for items from your store even if they’re using their smartphones. Choose a payment gateway that not only supports transactions over thiết bị di động, but also has an optimised Smartphone experience with a good UI.

5. Security và support

Few things are as important as the safety of your customers’ information. To ensure this, make sure that your payment gateway features encryption, support for SSL certificates, and anything else khổng lồ bởi vì with protection of data.

You should also be able to lớn respond lớn problems with payment, refunds, and other concerns about transactions. Your payment processor of choice should have sầu efficient và timely support that responds lớn your needs effectively.

For more information about setting up a payment gateway with WooCommerce, check out this detailed guide.

Conclusion

This article is a WordPress eCommerce how-khổng lồ guide that has walked you through every step of building your own online store on one of the biggest platforms on the Web. You’ve sầu learned how khổng lồ choose your hosting provider, decide what plugin lớn use, install your plugin of choice, add your very first product, và set up a payment gateway for your site. By the end of this article, you should have a fully functional, albeit barebones, eCommerce site that you can continue khổng lồ expand and improve sầu as your needs require.

If you need more information about eCommerce site building from experienced specialists, or want to put your site development in the fast lane with effective sầu consultation, head on over to Construct Digital, where we provide eCommerce website kiến thiết & development services, empowered by years of experience in the field.

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