One of the most often asked question by our users is “Do I have sầu lớn pay to lớn use WordPress?”. We tell them that WordPress is a không tính phí và open source software, which is usually followed by, “Why is WordPress Free?”.

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In this article, we will discuss why is WordPress free, what’s the cost of running a WordPress site, & what’s the catch?


WordPress is an open source software. It is miễn phí in the sense of freedom not in the sense of không tính phí beer. You may ask what is the difference between these two?

mở cửa source software comes with the freedom for you to use, modify, build upon, & redistribute the software in any way you lượt thích without paying any fees.

However, there might be costs involved in other areas. We will discuss the cost of using the open source WordPress software later in this article.

Why Don’t They Sell WordPress as a Software?

We often get asked, why don’t people & companies behind WordPress sell it? If WordPress is as good as everyone says, then they would obviously make a lot more money by selling it.

This statement would make sense, if a single company or an individual owned WordPress.

WordPress is an open source community project where tens of thousands of talented people have sầu made contributions to make it into lớn a great software that it is today.

There is a core team of developers that lead the project development, but anyone can contribute patches, fix bugs, make features, suggest features, etc.

Furthermore, project leaders change from one version khổng lồ another. If you get deeply involved in the community, then you can become a core contributor khổng lồ WordPress as well.

The Philosophy behind xuất hiện Source Software

The philosophy behind xuất hiện Source software movement is that software are not like other tangible products. Once a software is created, it can be copied many times with little cost.

Let’s take the example of a toy factory. Each toy manufactured has different parts và each part has a cost. The manufacturing cost of these parts can be calculated by the factory khổng lồ decide a reasonable profit margin for the product.

On the other h&, the cost of creating software và making copies of it is not the same. Some groups believe sầu that with each copy sold, the profit margin of the software becomes more unfair.

To understvà more about open source software iđơn hàng, kiểm tra out GNU’s Philosophy.

How Do People Make Money with WordPress?

The two main profitable parts of any open source software are products và services based on the same open source software.

People often confuse WordPress with WordPress.com, but they’re actually two different things. WordPress (often referred to lớn self-hosted WordPress or WordPress.org) is a không lấy phí blogging platform and trang web builder.

Matt Mullenweg, co-founding developer of WordPress, launched a company called Automattic which provides “restricted” miễn phí blog hosting service at WordPress.com, and you can pay / upgrade lớn unlochồng features and remove sầu ads.

However, to unlochồng all the features of WordPress, you’d need lớn tăng cấp to a paid plan. For example, you can’t start an online store with WordPress.com unless you pay for the eCommerce plan which starts at $45 per month.

Automattic has raised a over $600M in funding. (Source)

Other developers have also gone ahead lớn build successful multi-million dollar businesses around WordPress by creating commercial plugins, commercial themes, & even offering WordPress hosting.

Some examples of successful multi-million dollar WordPress companies are:

Related: See our menu of 20 top WordPress companies.

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Good WordPress developers và consultants also make a comfortable full-time income by building custom websites, applications, và plugins around WordPress for their clients. A lot of them are making over six-figures in annual earnings by themselves.

Does this mean that all premium WordPress Themes and Plugins are Licensed GPL?

According to lớn an official blog post on WordPress.org, themes are GPL too. Images, CSS và Javascript used inside themes & plugins can be excluded, but all PHPhường và HTML parts of themes & plugins extensively use WordPress functionality thus they are a derivative work therefore are licensed under GPL.

While some folks vị not agree with that, most trusted WordPress businesses follow & abide by the community guidelines.

The Content Published with WordPress also inherits GPL?

No, you are entitled to lớn license your content any way you lượt thích. Unless the content you are publishing is actually a derivative sầu work of WordPress or any other GPL licensed work.

However, if you are writing a blog post showing people how khổng lồ use a WordPress function with examples, then that particular blog post could be licensed differently. The code used in examples is actually derivative sầu work và automatically inherits the GPL license.

The WordPress Trademark

The code of WordPress as a software is released under GPL but the words WordPress, WordCamp, and the WordPress logo are registered trademarks owned by the WordPress Foundation.

To distinguish between a site or resource that is official or community run, the foundation asks folks to not use “WordPress” in their tên miền name.

This is the reason why our site is called wpuonline.com instead of WordPressBeginner. Any trang web, training course, or resource that you see has WordPress in their domain name name is probably being run by someone who doesn’t know enough about WordPress. This means you probably shouldn’t pay them any of your money


Most legit businesses built around WordPress are aware of the trademark policies, & they respect the rules.

Cost of using WordPress

WordPress as a software is free for you khổng lồ download & use. However, lớn use WordPress on the web, you will need WordPress Hosting.

You can use WordPress.com khổng lồ create a không tính tiền blog, but be aware that there are some differences. See our comparison of WordPress.com vs WordPress.org for more details.

The cost of using WordPress is relatively minimal and hold true for running any other type of website as well. The only real cost is website hosting ($7.99 per month) and tên miền name ($14 / year).

However wpuonline.com users can get a không tính tiền tên miền name và 60% off web hosting from Bluehost which means you can start a trang web for as low as $2.75 per month. Bluehost is an officially recommended WordPress hosting provider.

Related: How khổng lồ Start a WordPress Blog (Ultimate Guide)

Additional costs could be commercial WordPress themes also known as premium WordPress themes. However, you are not required to lớn use those because there are over 6000+ miễn phí WordPress themes that you can use.

People often use commercial plugins, but you are not required lớn use those as well because there are over 54,000+ không tính tiền WordPress plugins available.

We have sầu created a detailed guide on how much does it really cost to lớn build a WordPress website with instructions on how khổng lồ start a trang web on a budget and save sầu money.

We hope that this article answered your questions about WordPress licensing, the costs of running a WordPress site, & the business around WordPress. You may also want lớn see our danh mục of easy to start online business ideas that actually make money.

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